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Upcoming Event
September Lunch and Learn
The Business Case for Coaching in
Organizations:
and for Marketing in an Economic Downturn
Presented by:
Brenda Smith, MBA, CPEC
Click to Register
The Business Case for
Coaching in Organizations:
Best Practices for Executive Coaches
Coaching has grown to a $1.5 billion industry in less than 10
years. As coaches, do we know the value of our work? The
business impact we have? Coaching is becoming a strategic
intervention in the War for Talent, and as coaches we are the
change agents and champions of softer skill for hard results
in the global business environment. Eighty percent of the S&P
500 comes from intangibles – that means human assets are the
critical factor in creating financial outcomes. As coaches, we
can impact the language and behaviors that drive the metrics
of business. Critical issues that will be addressed are:
Business Case for Coaching in Organizations
Demographic and Global Mega-trends
Integration of the HR & CEO Mindset
Marketing Coaching in an Economic Downturn
Best Practices for Coaching in Organizations
In this presentation, You will learn how to master the language build a powerful business case for coaching as well as:
Key demographic and global trends that drive our industry
Reframing short term ‘people as expense’ thinking to long term investments in ‘people as assets’
Why training and coaching isn’t discretionary in a slow economy
Understand best practices for coaching in organizations.
About the Speaker
Brenda
Smith, is the founder and CEO of the international coaching
firm, Peoplesmith Global, Inc. Combining twenty years
experience as a Wall Street Executive with more than a decade
of coaching leaders, she is convinced that it’s the soft
skills that produce the hard results. Brenda is a certified,
executive coach who views coaching in organizations
strategically; A student of both behavioral economics and
human capital strategy, she champions coaching as the catalyst
for moving subjective, personal experience into objective
financial results. Her coaching methodologies use applied
emotional intelligence to transform executives and
organizations from their Working Strategy into their Winning
Strategy…. because businesses don’t succeed, people do! Brenda
is one of 1500 coaches worldwide who will soon be awarded the
designation of ICF Master Certified Coach.
Brenda Smith, MBA, CPEC
Phone: 412-362-2622
Email:
Brenda@peoplesmithglobal.com
Website:
www.peoplesmithglobal.com
Meeting Agenda
Date: September 10, 2008
Location:
Station Square, Grand Concourse (Board Room)
100 W Station Square Drive
Pittsburgh, PA 15219
(412) 261-1717
map
Time:
11:15 - 11:30 Registration & Networking
11:30 - 11:45 Lunch
11:45 - 12:00 Announcements & Introductions
12:00 - 1:00 Featured Program
Cost:
Pre-registration (by 5:00 PM on Friday, September 5, 2008)
Members: $30
Non-members: $40
After June 6
Members $40
Non-members $40
